You spend your days making other people's businesses look good. Your own agency's proposals, reports, and processes deserve the same level of craft — without taking until midnight to produce them.
These 20 prompts cover every major writing task in a digital marketing agency or in-house team. Name the platform — Meta, Google, LinkedIn, TikTok — and the output is built for it, not adapted from something generic.
CLIENT MANAGEMENT (3 prompts)
→ Client Onboarding Pack — welcome email, 10–15 question intake questionnaire, 60-minute kickoff agenda, working agreement with scope boundary and revision policy, access request checklist, and Day-7 check-in email
→ Monthly Performance Report Template — executive summary (plain English, no jargon), results table, channel deep-dive with "what we're adjusting and why," wins section, next month's plan, client action items with deadlines, and a Slack/Text message to accompany the report
→ Difficult Client Conversation Scripts — 6 scenarios: explaining underperformance, pushing back on scope creep, presenting a price increase, managing unrealistic expectations, ending an engagement, responding to a client who wants to pause or cancel
NEW BUSINESS (3 prompts)
→ Agency Proposal — 7 sections: "We Hear You" opener, the opportunity, your approach, deliverables with 30/60/90-day milestones, proof points, investment framing, next steps — plus a 3-day follow-up
→ Agency Service Packages + Sales Page Copy — 3-tier package architecture, sales page headline (5 options), services overview, package comparison, 8-question FAQ, and discovery call landing page
→ Cold Outreach Campaign — LinkedIn connection note (3 options), first InMail (under 120 words), follow-up with new angle, cold email with 3 subject line options, final touch — plus a LinkedIn comment strategy to warm prospects before you reach out
CLIENT CAMPAIGNS — ADS (3 prompts)
→ Meta Ads Copy Set — 3 angles (Problem-Solution, Social Proof, Direct Offer) × 2 formats each (150-word story + 60-word punchy), 5 headlines per angle, descriptions, CTA recommendations, creative direction, and audience targeting notes
→ Google Ads Campaign Structure + RSA Copy — campaign architecture, ad group split by search intent, 20+ negative keywords, keyword strategy with match types, RSA copy (15 headlines × 4 descriptions with pinning recommendations), all 4 extension types, and a 30-day optimization plan
→ LinkedIn + TikTok Ad Copy — LinkedIn: single image ad, thought leadership ad, lead gen form; TikTok: in-feed script (15–30 sec), Spark Ad concept, search ad keyword strategy — each platform written natively, not translated from each other
CLIENT CAMPAIGNS — CONTENT & SEO (4 prompts)
→ Content Strategy + 3-Month Editorial Calendar — content mission, 4–5 pillars, audience persona snapshots, content funnel map, channel strategy, 3 months of specific posts with briefs, and a content performance framework
→ Email Marketing Sequence — full sequence design and copy for any campaign type: welcome, nurture, launch, re-engagement, or abandoned cart — subject lines, preview text, full body, CTA
→ SEO Content Brief — target keyword, search intent, article structure with H2/H3 outline, on-page checklist, internal linking recommendations, and content differentiation notes
→ Landing Page Copy — above the fold, problem/solution, offer, social proof, objection handling, form section (headline + privacy copy + 5 submit button options), and thank-you page
STRATEGY (2 prompts)
→ Digital Marketing Audit + 90-Day Roadmap — current state diagnosis per channel, opportunity matrix, 3-month action plan, KPI dashboard, and the single most important thing to do this week
→ Brand Positioning + Messaging Framework — positioning statement, point of difference, messaging hierarchy, audience persona maps, brand voice guide with examples, and 5 application formats
AGENCY BUSINESS (5 prompts)
→ Video Script — brand film, product explainer, social ad, or how-it-works: full scene-by-scene script, delivery notes, B-roll list, 3 alternative hooks, and a 15-second cut adaptation
→ Client Case Study — 4 formats: full case study (500–600 words), short version for proposals (150 words), LinkedIn post version, and one-line proof statement — plus 3 questions to gather this quality of material from your best clients
→ Agency SOPs + Workflow Design — 4 core SOPs: client onboarding, campaign management weekly rhythm, reporting process, and client offboarding — plus a guide for hiring your first team member
→ LinkedIn Thought Leadership Post — hook (under 12 words), body (180–220 words), landing line, CTA, 3 alternative hooks, a 1-line Twitter/X version, and a follow-up post concept
→ Agency 12-Month Growth Roadmap — revenue model, positioning recommendation, 4 quarterly milestones, service productization plan, team building roadmap, and the single most important change to make this month
HOW IT WORKS
1. Pick the prompt for today's task — an ad brief, a proposal tonight, a report that's due Friday
2. Fill in the client's business, target audience, platform, and context
3. Paste into any AI tool — the more client context you give, the more the output sounds like it was written for this client
4. Apply your professional judgment, verify platform specs, then deliver
Platform-specific throughout — Meta copy is not Google copy is not LinkedIn copy. The prompts know the difference.
Works with any AI tool. Instant access.